Swarovski is an Austrian producer of glass  - its headquarters are in Wattens, Austria.

Swarovski has been a family-owned business since it was founded in 1895 by Daniel Swarovski. 

The company is split into three major industry areas:

  • Swarovski Crystal Business, that primarily produces lead glass (branded crystal) jewellery and accessories;
  • Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars;
  • Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski,

All Swarovski crystal produced since 2012 have been lead-free.

Swarovski is now run by the fifth generation of family members.


Daniel Swarovski (24 October 1862 – 23 January 1956) was a Czech-born Austrian glass cutter, jeweler, and founder of the Swarovski crystal dynasty.

He was born in northern Bohemia (now Czech Republic).

His father was a glass cutter and owned a small glass factory.

  • It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting.

In 1892, he patented an electric cutting machine that facilitated the production of lead crystal glass jewelry, which until then had to be cut by hand.

  • In 1895, he immigrated to Austria and partnered with Armand Kosman and Franz Weis to form "A. Kosmann, D. Swarovski & Co."

They built a crystal-cutting factory in Wattens, Tyrol, to take advantage of local hydroelectricity for the energy-intensive grinding processes Danile Swarovski had patented.

Swarovski's Vision Was to Make:-

  • "A diamond for everyone" by making crystals affordable.

Our mission with Araminta Landale:

  • Is to set these beautiful and luxurious Swarovski crystals into lustrous necklaces, earrings and bracelets and make them available to friends, friends of friends and other women; just like us, who are looking for something glamorous to wear for day-to-night, evening wear, dinner-dance evenings, and those special occasions.


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- Araminta Landale

January 27, 2020 — Araminta Landale